India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.
The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.
The Tata Group has close to 110 companies and Chandrasekaran plans to bring this number down to around five or six.
The cricketer launched an online cult streetwear brand.
The board meeting also saw Mehta, 57, being re-appointed as MD & CEO for a period of five years after the completion of his term in October
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
Will the warning shots from giants like Unilever and P&G break digital growth?
As many as 80 brands are riding the digital and television broadcast this year.
Oil content in mayonnaise slashed by 40 per cent, milk used in ice-creams 96 per cent fat-free, all wraps made of whole grain.
Who will win the BCCI media rights? Star or Sony?
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
India on track to be third largest consumer economy by 2025.
India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
The four southern languages and the Marathi regional industry have found success, but regional cinema, in general, still grapples with basic issues.
Horlicks widens brand appeal in increasingly competitive market.
Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to acquire regional films for their libraries.
Bisleri International to launch a fizzy mango drink called Fonzo in April
Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
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